Internet Marketing
-- Signature Files AKA Sig File
A signature file is at the end of your email. I have a
bunch of different ones. Most email programs have this ability. For all you AOL
folks out there, AOL now has this capability.
I use different signatures, depending on whom I’m emailing to. I mean that if I’m responding to a speaker that I don’t know, I’ll use my sig. file with “free electronic magazine” and “buy my speaker video” and my name and other information. If I’m responding to a client, it will be different. Therefore, I have a bunch of different ones so that I can just click and it pops right in at the bottom. It’s a constant ad every time. You can’t make it so massive that you say, “Hi, Joe,” and then there is three feet worth of signature, but it is a legitimate way to have an advertisement on every email you send. Take advantage of that. I’ve gotten business from that signature files. People tell me, “Until I saw your sig. file, I did not know you had this,” and they buy it.
Sample # 1 -- This sig. file is appended to emails going to people that I know are NOT on my Ezine list.
Get
your FREE subscription to GREAT SPEAKING Visit http://www.antion.com/ezinesubscribe.htm
=======================================================
New Speaker Video http://www.antion.com/speakervideo.htm
Tom
Antion Communications
http://www.antion.com
A Rare Mix of Business and Entertainment
Keynotes/Seminars and Advanced Presentation Skills
Voice 1-301-459-0738 Fax
1-301-552-0225
Box 2630, Landover Hills, Maryland USA 20784
Trade Links with Us - mailto:Linktrade@antion.com
========================================================
Sample # 2 -- This sig. file is just one of the different ones I append to emails going to people that I know ARE on my Ezine list. The top of it promotes something that I haven't sold them yet.
Join
our associates program & make money with your web site
http://www.antion.com/associates/assoc_program.htm
=======================================================
New
Speaker Video http://www.antion.com/speakervideo.htm
Tom
Antion Communications
http://www.antion.com
A Rare Mix of Business and Entertainment
Keynotes/Seminars and Advanced Presentation Skills
Voice 1-301-459-0738 Fax
1-301-552-0225
Box 2630, Landover Hills, Maryland USA 20784
Trade Links with Us - mailto:Linktrade@antion.com
========================================================
Sample # 3 -- Here's an example of my sig. file used to send routine correspondence without retyping everything. In this case all I have to do is change the person's name and adjust the date. This saves me a tremendous amount of time and is another step in automating your business.
Dear
Sally:
Your
Butt Camp CD will ship Monday, July 31. You will have plenty to do once you see
all the electronic marketing possibilities available to you at no cost or very
low cost.
Because
you bought the CD, if you want to see the live seminar, you get $100.00 off the
current price at the time you register. You must call or email to get the
discount. Here are the upcoming dates:
Sig.
File Resources:
http://www.webnovice.com/sig._files.htm
http://www.reinet.com/library/computers/file33.htm
http://www.chris.com/ascii/index.html
Some people add ASCII artwork to their sig. files if it matches their business purpose. Be careful and don't overdo this.
Siglet:
Funny or profound sayings at the bottom of an email.