Internet Marketing -- Merchant Accounts
To make money at this Internet game you have to have some way to take credit cards. When your visitor or customer has the impulse to buy, you must have a way to capture their sale immediately. You don't even want your prospects to have to get up from their computer. Anything could distract them, which could translate into a lost sale.
One of the most important ways to grab the sale NOW is to have your own Visa/MasterCard/Amex merchant account tied to your shopping system. It used to be really tough to get a merchant account, especially if you worked, out of your home. Now, you can't turn on your computer without 200 ads hitting you in the face from companies wanting to give you merchant account status. . . .Well, give is not exactly the right word. . . . It's going to cost you.
My main advice is to check out at least 20 different deals before you commit to one. This reminds me of the advice I got from Dan Poynter about getting bids for printing. He told me to get 30 bids on the same book. I took his advice and the quotes I got for the exact same book ranged from $11,000.00 to $36,000.00. You can bet I went with the $11,000.00.