Internet Marketing -- Outbound Link Popularity. . . Who are you Linked to?
In the past, the number of links going out of your site didn't matter to the search engines. Links going out of your site are nice and helpful to your client, but anybody can put a zillion links going out of their site. Now the search engines have gotten so sophisticated that many of them tally the outbound links that go to related sites that have similar keywords. So, if you have many links going to related sites, your site looks like a very valuable resource on the topic being searched and it gets a boost in the search engine rankings.