Internet Marketing -- A Keyword Here, A Keyword There . . . Where to Place Keywords
One of the main places that a search engine looks for the keywords is in the Title Bar of your web page. The title bar is usually a blue bar across the top of each one of your web pages. It is also the link that someone clicks on when they receive the results of a search, AND it is the text used when someone "bookmarks" your site or puts it in their favorite places (many browsers allow the person bookmarking the webpage to change the text that they see in their list of bookmarks).
Example of a Title
Bar:
Titlebar.jpg xxxxx
I see this problem all the time. People put their name in the Title Bar. They put the phrase “home page,” or worse yet, they don’t give it a title at all and it reads “New Page.” All of this is meaningless. What you want to do is put keywords in the title bar.
Tip: Go though your web site and make sure each page has keywords in the title bar. You put the keywords in the page title to tell someone what’s on that page. If you look at my home page, for example, http://www.antion.com it does not say, “Hey this is big shot Tom speaker.” My keywords are in the title bar. It says “presentation skills,” “speeches,” or “public speaking.” Use something relevant to the search engines and your topics. The title bar is weighted very heavily when the search engine is looking for the page.
Top of the Page Content Keywords:
The next place you want to put keywords is near the top of the page, within the first visible screen if you can. Why? First, you don’t want people to scroll too much for the main pages. You want it to pop up and give them the information. Second, search engine spiders read your page from the top down. Therefore, you need to put these keywords above any graphics that you have, especially because the spiders have a tough time with graphics. If you go to my home page, http://www.Antion.com, you’ll see that I specifically write text at the top of the page so that I could stuff keywords in there. When I say “stuff,” I’m not saying spamming. I’m just saying I’m putting extra keywords near the top of the page. I find an excuse to do it. I made up two little sentences and put them near the top of the page to direct people to different parts of the site, but I used keywords in them.
Example:
Wordstop.jpg xxxxx
Use Graphic Labels for Keywords:
Another place that you could put keywords, which many people and web designers don’t know about, is in the alternative description of graphics. This is also called the "alt description" for short. Sometimes you see little descriptions come up when you run your mouse over it. It might say “jpeg 2000 bytes,” You can use that area to enter keywords. It’s perfectly acceptable to the search engine. You can take every graphic on your page and instead of it having a worthless “jpeg” label or something that does not mean much to most people, you use keywords. This is a place where you can increases the number of keywords on your page without putting them in the visible text area of your page. If you do this, don’t put your keyword a hundred times in a row. That is spamming and you will be kicked out of many search engines when they catch you.
Example:
Altdesc.jpg xxxxx
Naming Graphics with Keywords:
Search engines are getting so sophisticated now that you want to take advantage of any little boost you can get to beat the system. You can also name your graphics with keywords. Instead of making the file name of a photo joe.gif you would name it presentation-skills.gif Anything you can do to boost yourself without spamming is a good idea.
Other
Places to Place Your Keywords:
Meta Description Tag
Meta KeyWord Tag
Heading Tags
Alt Description Text
Link Text
Body Text