Table of Contents and Excerpts

How to Use This Book ...... 5
Hyperlinks ...... 5
Email Addresses ...... 6
Emphasis ...... 7
Using the Adobe Reader ...... 7
Icons ...... 7
Sizing Bar ...... 7
Bookmark Panel ...... 8
Turning Pages ...... 10
Returning to Your Last Page ...... 11

ABOUT THE AUTHOR
Introduction
Website . . . Ya Gotta Have one ...... 12
Quick Start Overview ...... 13
Introduction ...... 15
Watch Out for Electronic Artists ...... 18
Learn from the Best ...... 20
Three-Pronged Attack ...... 21
The Three Prongs ...... 22
One Page Website ...... 23
Mac vs PC Debate ...... 24
Why Should I Quit Selling Speeches? ...... 25
Reduce the Risk ...... 27
Products Phase 2 ...... 28
A Little Info About This Book ...... 29
One Last Important Tip ...... 30

Chapter 1: How to Create a 
Speaker Website That Kicks
Introduction to Websites ...... 32
A Rapidly Changing Field ...... 33
Benefits of a Kickin’ Webs ...... 34
Developing your Site ...... 36
Should You Have Your Own Domain Name? ...... 37
Sub-Domains ...... 37
What Name Should I Use? ...... 39
How Much Should It Cost? ...... 40
What is an ISP? ...... 42

DEALING WITH AOL
What about AOL? ...... 43
What is a Web Hosting? ...... 44
Picking a Web Host ...... 45
Changing Web Hosts ...... 47
Dedicated Servers ...... 48

MAKING WEBSITES EASY
How do I Make a Web Site? ...... 50
Website Authoring Programs ...... 54
What Is a Search Engine? ...... 56
Spamming Search Engines ...... 57
Search Engine Strategies ...... 58

KEYWORD SELECTION IS CRITICAL
Keywords: The Critical Component ...... 60
What Makes a Good Keyword? ...... 61
Regional Keywords ...... 63
Where to Place Keywords ...... 64
Top of the Page Content Keywords ...... 65
Body Text ...... 65
Use Graphic Labels for Keywords ...... 67
Link Text & Heading Tags ...... 68
Naming Graphics with Keywords ...... 68
Finding Keywords ...... 70
Ethically Spy on Your Competition's Keywords ...... 73
Ethically Spy on Your Competition's Traffic ...... 74
Avoid Frames on your Page ...... 74
Website Usability ...... 74
Website Accesibility ...... 74
Use Keyword Side Doors ...... 76
Counting KeyWords ...... 79
Robots.txt ...... 80

ADVANCED WEBSITE STRATEGIES
Multiple Domains ...... 81
Creating Side Doors ...... 83
Web Position Gold ...... 84
Basic HTML Structure ...... 86
Use META Tags ...... 87
Description META Tags ...... 90
Site Popularity ...... 91
Free Meta Tag Generators ...... 92
Keyword META Tags ...... 93
Common Misspellings ...... 94
Keyword Trick ...... 95

PAY PER CLICK SEARCH ENGINES
Buy Your Way to the Top ...... 97
Search Term Suggestion Tool ...... 98
Google AdWords ...... 99
Business.com ...... 101
Bid Tools ...... 101
Google AdSense ...... 101
Pay per click search engines ...... 105
Submitting Sites to Search Engines ...... 106
Paid Inclusion ...... 107
Submitting Sites to Directories ...... 109
Banner Advertising ...... 111

WEBSITE GRAPHIC TRICKS
Website Optimization and Graphics ...... 114
GIF or JPEG ...... 115
Get Help ...... 116
Graphic Sizing ...... 116
Low Placement ...... 118
Super Trick: Preloading Graphics ...... 119
Transparent Graphics ...... 120
Tables and Table Widths ...... 122
Use Old Technologies in a New Way ...... 123
Why does it look funny? ...... 126
Electronic Clipart & Animations ...... 128
Web Safe Colors ...... 129
Color Resources ...... 129
Readability & Text Attributes ...... 130
Entry & Exit Strategies ...... 132

LINKS ARE REALLY, REALLY IMPORTANT
Link Trade Strategy ...... 135
Inbound Link Popularity ...... 138
How Linking Has Changed ...... 139
How to find who is linked to your site ...... 140
Outbound Link Popularity ...... 142
Link Supertrick: ...... 143
Link Reputation ...... 143
Page Importance ...... 144
Articles and Link Trades ...... 147
Make it easy on them ...... 150
Keeping Track of Link Trades ...... 151
Link Considerations ...... 152
Is a Shopping Cart Necessary ...... 154
How Will I Ever Get This Stuff Done? ...... 155

Electronic Ways to Get People to Your Website
Discussion Boards ...... 158
Classified Ads ...... 160
Chat Rooms ...... 161
Streaming News ...... 162
What's New and Stuff ...... 163
Surveys and Polls ...... 164
Survey and Polling Resources ...... 165
Free Horoscope Content ...... 165
Contests & Sweepstakes ...... 166
Frequent Visitor / Buyer Plans ...... 168
Signature Files ...... 168
Sig File Resources ...... 170
Bookmarks ...... 170

AUTORESPONDERS DO THE WORK FOR YOU
Autoresponders ...... 171
How to pick an autoresponder ...... 172
Sequential Autoresponders ...... 173
Electronic Magazines ...... 174
Online Malls ...... 177
Search Engines ...... 177
Your Own Search Engine ...... 177
Other Cool Stuff ...... 178
Viral Marketing ...... 178
Checklist of Electronic Ways
 to Get People to Your Website ...... 179

Offline Marketing
Business Cards and Stationery ...... 181
Voice Mail ...... 182
Stickers and Labels ...... 183
Electronic Bureau Friendly ...... 184
Signage ...... 185
Print Ads and Packaging ...... 186
Advertising Specialties ...... 187
Free Publicity ...... 187
Checklist of Offline Ways
 to Get People to Your Website ...... 188
Website Reference Materials ...... 189
White Paper: One Page Website Method ...... 190
Ebay ...... 200

Chapter 2: The Website Sales Process
Case Study: Let's Fix Up Tom's Site ...... 202
Color Scheme ...... 203
Naming Game ...... 204
Selling Your Big Ticket Products ...... 205
Advertorial ...... 205
Intriguing Subtitles ...... 207
Text Boxes ...... 208
Guarantees ...... 208
Guarantee Terminology ...... 208
Guarantee Length ...... 209
Credibility Builders ...... 210
Bonuses ...... 211
Downloadable Products ...... 213
Point of Purchase Upselling ...... 213
Back End Sales ...... 215
Sales Exit Strategies ...... 216
Sell Down Technique ...... 216
Finance Option ...... 216
Thank You Page Selling ...... 217
Co-registration ...... 217
Confirmation Page Selling ...... 217
Wholesale Memberships ...... 219
Paid Membership Sits ...... 220
Survey Your Market ...... 220
Super Survey Your Market ...... 221
Online Customized Sales Letter ...... 227
Testimonials ...... 228
Feedback ...... 230
Statistics ...... 231
Click Here Trick ...... 232
Making Money with Statistics ...... 234
Statistic Programs ...... 235
Coupons & Rebates ...... 236
Advertising Copy ...... 237
Advertising Copy Tips ...... 238
Headlines ...... 238
Subheads, Teasers & Guarantees ...... 238
Scare Tactics & Urgency Techniques ...... 239
Billing Statements & Reason Why Technique ...... 239
Returns are Good ...... 240
Testing ...... 242
Customer Service ...... 245
Website Live Customer Service ...... 247
Build Trust ...... 248
Frequently Asked Questions Page (FAQ) ...... 250
Tell 'em What to Do ...... 251
Associate / Affiliate Programs ...... 251
Link Cloaking ...... 257
Affiliate Networks ...... 258

Ready to order click here 

Chapter 3: Mechanics of Website Sales
Don't Build Your Store from Scratch ...... 261
Turnkey Stores ...... 262
Shopping Carts ...... 264
How to Pick a Shopping Cart System ...... 265

CREDIT CARD STUFF
Merchant Accounts ...... 299
Third Party Accounts ...... 301
Other Ways to Collect Money ...... 301
Digital Wallets ...... 301
Online Checks ...... 302
Debit Cards ...... 302
Payment Via Email ...... 302
800 / 900 / FAX ...... 303
Big Ticket Transactions ...... 303
Bad Credit Cards ...... 305
Address Verification ...... 307

SECURITY STUFF
Secure Servers ...... 308
Firewalls ...... 308
Virus Protection ...... 310
Passwords ...... 313
Spyware ...... 314
Internet Scams ...... 314
Phishing AKA Brand Spoofing ......  314
Nigerian Scam ...... 315
Uninterruptible Power Supply ...... 317
Surge Suppression ...... 318
Other Security References ...... 319

Helpful Equipment
Scanner ...... 320
Digital Camera ...... 321
Shipping Hard Goods ...... 322
Free Shipping Materials ...... 322
Other Shipping Materials ...... 324
FedEx ...... 326
UPS ...... 327
International Shipping ...... 328
Running Your Business from Afar ...... 328
Keyboard Analyzers (bad) ...... 329
Keyboard Analyzers (good) ...... 329

Chapter 4: How to Create and distribute a
KickButt Electronic Magazine
Can Spam Act ...... 332
Netiquette ...... 333
E-zine Types ...... 336
HTML or Not? ...... 338
Pros and Cons of HTML Newsletters ...... 340
Helps Make You the Expert ...... 343
Focus Group ...... 346
Frequency ...... 348
Decide on Length ...... 349

CREATING THE EZINE
Templates ...... 351
Link Tips & Tricks ...... 352
Advanced Link Tricks ...... 353
Special Note about AOL: ...... 356
Formatting ...... 358
Ezine Components ...... 363
Headers ...... 363
Benefits and Recommends ...... 364
Privacy Statement ...... 365
Table of Contents ...... 366
Ads ...... 367
Remove Statement ...... 369
Miscellaneous Elements ...... 369
Reader Comments ...... 370
Sample Issue of Great Speaking ...... 371
Word ,Wordperfect, or What? ...... 380

HANDLING ALL THE EMAILS
List Management ...... 381
Backups ...... 381
List Management Companies ...... 383
Double Opt In ...... 385
Undeliverable Email Addresses ...... 386
List Company Disadvantages ...... 387
List of List Management Companies ...... 389
How I Got My List Started ...... 390
Handling Your Own List ...... 391

PERSONALIZED EMAIL
Mail Merge Companies ...... 394
Common Problems ...... 395
Sig Files for Routine Q & A ...... 397
Email is Driving Me Nuts ...... 398
Spam Blocking Services ...... 399
Encrypting Your Website Email Address ...... 400

EZINE STRATEGY
The Bargain ...... 402
The Website Connection ...... 403
Make Back Issues Available ...... 405

GETTING SUBSCRIBERS
Searchable E-zine Directory ...... 407
Announcement Lists: ...... 408
Ezine Awards ...... 408
Recommend Scripts ...... 409
Buying Subscribers ...... 411
Freebies ...... 412
Write Articles for Other E-zines ...... 413
Converting Current Clients to Email ...... 414
Joint Ventures ...... 416
Subscriber Affiliate Programs ...... 416
Pop Up Boxes ...... 417
Unblockable Pop Up Boxes ...... 417
Special Opt In Software ...... 418
Trade Ads ...... 420
Buying Ads ...... 421
Getting Content ...... 422
Getting Through Spam Filters ...... 423
Email Promotions ...... 425
Other Technologies ...... 433
Direct to Desktop ...... 433
Blogging ......  434
RSS ...... 434
References for E-zine Section ...... 437

Chapter 5: Product Development & Cool,
Kickin Speaker Marketing Techniques
Educational Materials ...... 440
Informational Products ...... 441
Recycling ...... 442
Writing Articles ...... 444
Ten Tips ...... 445
Publication Rights ...... 446
Pamphlets ...... 447

BOOKS
Books ...... 448
Simple Steps to Finish Your Book ...... 448
Ghostwriters ...... 450
Publishing Resources ...... 451
Self-Publishing ...... 452
High Perceived Value – Low Unit Cost ...... 453

ADVANCED MARKETING TECHNIQUES
Cool, Kickin' Marketing Technique # 2 ...... 454
Cool, Kickin' Marketing Technique # 3 ...... 456
The Holy Grail ...... 457
Fee Credibility ...... 458
No Schlepping ...... 459

FINANCING YOUR PRODUCTS THE EASY WAY
Financing ...... 460
Sponsorship ...... 461
Splitting Costs ...... 463
Promoting Your Products ...... 464
Recycle to Recycling ...... 465
Themes ...... 466
Systems ...... 467
Video Tapes ...... 468
How to Get Free Video Demo Tapes ...... 469
Video Production Guidelines ...... 471
Mic the Audience ...... 472
Streaming Audio & Video ...... 473
Kick Start Sound ...... 474
Pay Per View / Pay Per Listen ...... 475

MORE ADVANCED MARKETING TECHNIQUES
Cool, Kickin' Marketing Technique # 4 ...... 476
Cool, Kickin' Marketing Technique # 5 ...... 477
Cool, Kickin' Marketing Technique # 6 ...... 478
Cool, Kickin' Marketing Technique # 7 ...... 479
Audio Tape / CD Production ...... 480
Save Money in the Studio Tips ...... 480
Recording at Home Tips ...... 480
Cool, Kickin’ Marketing Technique #8 ...... 483

CD PRODUCTION
CD Production ...... 484
ISO 9660 vs Joliet ...... 486
What Kinds of Blank CDs Should I Buy ...... 487
Menu Programs ...... 488
CD Labeling ...... 490
CD Packaging ...... 492
Types of CD Products ...... 495
CD Duplication ...... 497
Fancy Discs ...... 499
Mac Stuff ...... 500
DVD ...... 501
Other Packaging ...... 502

E-BOOK PRODUCTION
Dropkick Your Self-Publishing Fears: ...... 505
How to Create and Distribute E-books  ...... 505
Speed to Market ...... 506
No Website Needed ...... 507
Angela Adair-Hoy ...... 508
Booklocker.com ...... 509
Royalties ...... 511
Bestsellers ...... 513
E-book Security ...... 516
How to do it ...... 517
Conversions ...... 519
Publishers to Avoid ...... 521
Reputable Electronic Publishers ...... 523
Writer’s Weekly ...... 525
E-publishing Editorial Guidelines ...... 526
Microsoft Word ...... 528
Preparing Your E-book In Microsoft Word ...... 530
PageMaker ...... 534
Screen Captures ...... 535
Poetry and Children’s Books ...... 536
Pricing E-books and Promotion ...... 536
Reprint Rights ...... 538
E-book Length ...... 541
Other Formats ...... 543
Audio Ebooks ...... 543
Ebook Covers ...... 544
How to Create and Distribute an E-Course ...... 546

TELESEMINARS
How to Deliver TeleSeminars ...... 548
Telephone Seminars or TeleSeminars ...... 548
Fun with a Sitting Ovation ...... 549
Distance Education ...... 550
Advantages of TeleSeminars ...... 551
Showcase Yourself ...... 553
Practice Groups & Meetings ...... 554
Formats & Fees ...... 555
Humor on the Phone ...... 556

INSTANT AUDIO TAPE PRODUCTS
Techniques/Equipment ...... 558
Packaging ...... 561
Disclaimer ...... 564
Bridge Lines ...... 565
Guidelines ...... 569
Two Bonus Marketing Tip ...... 574
Hecklers ...... 575
Firing off the Bridge ...... 576
Best Time of Day ...... 578
Visuals ...... 580
Payment ...... 580
Participant Recap ...... 581
Resources from Dialog ...... 583

Chapter 6: International Web Sites
Pay Extra Attention to Bandwidth ...... 588
Language and Culture Differences ...... 589
Promoting Your International Website ...... 591
Search Engines for Other Countries ...... 591
Additional International Website Resources ...... 593

Chapter 7: Cool Internet Stuff
CGI Scripts ...... 596
Productivity Stuff ...... 597
Money Savings Stuff ...... 599
Email Stuff ...... 600
Conversion & Calculator Stuff ...... 601
Language Translation ...... 602
Printing Stuff ...... 603
Miscellaneous Stuff ...... 604
Glossary